Legal
Cookie policy.
Version: 8 October 2026 · In case of any discrepancy, the German version prevails.
This policy explains which cookies and similar technologies we use on immosmile.ch, what they are for, how long they are stored, and how you give, adjust or withdraw your consent. It supplements our Privacy Policy.
1. What are cookies and similar technologies?
Cookies are small text files stored on your device when you visit a website. Related technologies serve comparable purposes: pixels (tiny image elements whose retrieval can indicate whether a page or ad was seen), localStorage and sessionStorage (browser storage) and similar identifiers. Where this policy says «cookies», these technologies are included.
By storage duration, a distinction is made between:
- session cookies, deleted when you close your browser;
- persistent cookies, stored for a defined period (in our case from a few minutes up to 14 months depending on the cookie) and expiring automatically afterwards.
2. Consent: your choice on your first visit
We use technically necessary cookies without consent – the website does not work securely without them. Statistics (section 4) run for visitors from Switzerland and Liechtenstein until you object; from all other countries – and whenever we cannot tell your country – only after your consent. For marketing services we always ask for your consent via our cookie banner first; without consent they remain fully disabled. We also use «Consent Mode», which passes no cookie data to advertising services without your consent.
We store your choice in the cookie banner for twelve months in your browser; after that – or if we add new services – we ask again. You can adjust or withdraw your consent at any time with effect for the future via the «Cookie settings» link in the footer of every page.
3. Necessary cookies and technologies
These elements are required for the operation and security of the website:
| Name / service | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm | Cloudflare | Distinguishing humans from automated access, protection against abuse | approx. 30 minutes |
| cf_clearance | Cloudflare | Remembers a passed security check | up to 1 year |
| Turnstile check | Cloudflare | Invisible spam protection for forms (checks technical browser characteristics) – currently not active, used only once activated | session |
| Consent storage (localStorage «immosmile-consent») | Immosmile | Stores your cookie decision (text version, selection, time) so we do not ask on every visit – only in your browser | 12 months |
| sessionStorage (e.g. «sb-fortschritt») | Immosmile | Remembers entries in online tools (e.g. home check) during the session, in your browser only | until the tab is closed |
| localStorage «lp-fortschritt», sessionStorage «lp-anfrage» | Immosmile | Initial assessment: remembers your selections until you submit so you can continue later, and shows your details on the thank-you page after submitting – in your browser only | until submission or until the tab is closed |
| sessionStorage «immosmile-anfrage» | Immosmile | Remembers for at most 30 minutes that you submitted a form, so that the thank-you page only counts real enquiries – contains only the form type, the page and your selection of property type and reason, no contact details and no free text, in your browser only | until the thank-you page is viewed, at most until the tab is closed |
| sessionStorage «immosmile-netto» | Immosmile | Keeps your calculator entries for the printable «Your net calculation» – the figures are not transmitted, in your browser only | until the tab is closed |
4. Statistics
Cloudflare Web Analytics (no cookies): We count page views and loading times with Cloudflare Web Analytics (Cloudflare, Inc., USA). This service sets no cookies, stores nothing on your device and builds no user profile. For visitors from Switzerland and Liechtenstein it is switched on unless you object – switch it off under «Statistics» in the cookie settings. From all other countries – and whenever we cannot tell your country – it only runs with your consent. Details in the privacy policy, section 5.
Statistics cookies (Google Analytics 4): These help us understand how the website is used – which pages help, where visitors drop off – so we can improve it; without Google Signals and without use for advertising. From Switzerland and Liechtenstein the statistics run until you object; from all other countries only with your consent. Switch off at any time in the cookie settings under «Statistics» – the cookies are then deleted:
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 (Google Ireland Ltd. / Google LLC, USA) | Distinguishing visitors, reach measurement (with truncated IP addresses) | 14 months |
| _ga_* | Google Analytics 4 | Maintains session state for measurement | 14 months |
| sessionStorage «immosmile-erstquelle» | Immosmile | Remembers the type of source (e.g. search engine, link, advertisement) and the page on which your visit began; transmitted only together with an enquiry (privacy policy, section 5), otherwise it never leaves your browser | until the tab is closed |
5. Marketing cookies (only with consent)
These services measure the effectiveness of our advertising and allow us to show you relevant ads. Providers may combine the collected data with other data known to them; transfers to the USA are possible (safeguards: see Privacy Policy, section 13):
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads (Google Ireland Ltd. / Google LLC, USA) | Measuring whether ads lead to enquiries (conversion) | 3 months |
| IDE | Google (doubleclick.net) | Ad delivery and remarketing | up to 13 months |
| _fbp | Meta Platforms Ireland Ltd. / Meta Platforms, Inc., USA | Meta pixel: measuring and improving our advertising on Facebook and Instagram | 3 months |
| _fbc | Meta | Stores the origin of a click on a Meta ad | 3 months |
| _ttp | TikTok Technology Ltd. (Ireland) / TikTok Inc. (USA) | TikTok pixel: ad measurement – currently not active; any future use only with consent | 13 months |
Embedded third-party content (e.g. videos from Vimeo or YouTube, maps) is likewise loaded only after your consent; when loading, the providers may set their own cookies.
6. Managing and deleting cookies
You are in full control at any time:
- Via our banner: give, adjust or withdraw consent via the «Cookie settings» link in the footer of every page. We currently set no advertising cookies.
- In your browser: all common browsers let you view, delete or block cookies (in the settings under «Privacy»). If you block or delete cookies, some functions of the website may not be available.
- With the providers: Google (adssettings.google.com), Meta (ad preferences in your account) and other providers offer their own settings; industry-wide opt-outs are available e.g. at youronlinechoices.com.
7. Contact and changes
Questions about this policy are answered by Immosmile GmbH, Bahnhofplatz 1, 8001 Zurich, info@immosmile.ch. We amend this policy when the services used or the legal situation change; the version published here with the date shown above applies.
See also: Privacy Policy · Terms of Use · Legal Notice
